MADE.COM Goes Massive – #designupnorth Part I
WARNING. THIS POST CONTAINS SERIOUS DESIGN EYE CANDY. MAY CAUSE FAINTING, SHORTNESS OF BREATH OR SPONTANEOUS ONLINE PURCHASING. One of my favourite, feel good places to shop, find design inspiration and generally waste a bit of time is at Made.com. Their last five year existence has changed the way I find and shop for furniture and home decor. And my expectations too. Their business model, whilst initially having some teething problems in its start up period; long lead times, problems with couriers not delivering and customers perhaps not quite understanding the process, has now found its feet. And they are standing firm and fast on those feet, in very big shoes indeed. MADE’s online presence has grown enormously and rapidly, followed by the move to open two showrooms. One in Soho, London’s West End in 2012 and one up in my beloved West Yorkshire at the end of 2013. Lucky me! MADE are now set to open a third showroom very soon in Liverpool serving the Northwest contingent. This offline presence has no doubt worked wonders …