I am now an Ambassador and demand Ferrero Rocher with my brew these days.
Well, I do love a Ferrero Rocher, but I mean i’m an Ambassador on an exciting new project working with Ikea and Hubbub. It’s called the #LiveLAGOMProject and we’ll be exploring and developing the concept of how to live more sustainably.
I attended a workshop at Ikea Leeds on a very wet and windy Sunday morning. Let me tell you all about it….
All 19 Ikea stores and nearly 250 households across the UK will be involved in this year’s project, the first of three over the next three years. We are hoping to find out what it means to live better, what is do-able and what the barriers are to living “Lagom.”
“Lagom comes from the Swedish phrase “Lagom är bäst” (the right amount is best), which we believe is the secret to sustainable living. Not denying yourself what you love, while not taking from the planet more than you need. It’s an idea with the power to change the way people feel about sustainability.”
Ikea believe that with support, inspiration and some specially selected items from their sustainable product range they can help us save money, energy, water and reduce waste. Living “Lagom” means living a healthier lifestyle.
Here’s what happens next…
- Each ambassador is given £500 to spend on the sustainable products. All found in the specially made Hidden Gems brochure.
- We all write a New Year’s Resolution relating to the Live LAGOM project to help inspire us to write about our journey.
- We write three blog posts sharing our experience. Once at the beginning of the project period, one mid way and one at the end in June 2016.
Sounds great doesn’t it? Am really looking forward to starting this. Any way we can make our home more efficient can only be a good thing.
We’d also love for Charlie our son to fully embrace the Lagom lifestyle. Whilst only being 2 and 3/4, he already asks which bin to put the rubbish in, so we’ve made a start.
He also loves Ikea. What better project to involve him in.
You’re all probably fully aware of my love for Ikea. I’ve wrote about them and their products a lot. They fit my working ethos perfectly; affordable design made accessible to everyone.
I found out a lot more about the company yesterday and met lots of staff who are also taking part in this project with us, the public. Everyone introduced themselves, their role at Ikea and their love for the company was clear. Lots had started working for Ikea part time, during studies etc. but had remained there for years after because in their own words “I fell in love with the company”. The marketing manager, Helen made her way from the sales floor to her current role after being with Ikea for 19 years. Sounds like a good relationship to me.
Chris, the LAGOM leader’s enthusiasm for the whole project meant the morning’s workshop whizzed by. His background is outdoors and in the garden, so in his current role he was very keen to introduce “growing your own” as a way of living healthier and saving money.
“A more sustainable life at home should be easy. It should make everyday life better and your home more beautiful. And it should be affordable enough so that we can all start right away.”
Yes, yes and yes. Let’s get started.
I shall end with a video we were shown yesterday I think it ties everything up quite nicely. Enjoy.